Aqua Marine
Complete identity and website for a seaside hotel — Mediterranean atmosphere, direct bookings.
01The brief
Hotel Aqua Marine is a boutique seaside destination focused on relaxation and local gastronomy. Before the project, the brand used heterogeneous materials inherited across seasons and relied almost exclusively on OTAs.
02The challenge
Building a premium identity that justifies the price. Shifting bookings from OTAs directly to the site. Conveying atmosphere and experience beyond standard photos
03Creative approach
A visual system inspired by sea tones and limestone, elegant serif typography, editorial photography. The website integrates direct bookings, per-room pages and experiences (spa, restaurant, events).
04The visual identity
The mark combines a stylized wave with a sun-circle into a single circular form, evoking the horizon line seen from the shore. A modern serif wordmark with a finely cut "A" for a Mediterranean air. A palette of deep marine blue + warm sand — exactly the visual contrast of a morning at the beach.
05The outcome
Aqua Marine brings its visual identity and project deliverables into one coherent brand experience.
What we deliver
- Logo & visual system
- Typography & palette
- Website with booking engine
- Hotel print materials