Hanul Blănoșilor
Warm, playful identity for a hotel dedicated to pets.
01The brief
Hanul Blănoșilor is a pet hotel offering boarding, play and care for dogs and cats while owners are away. They needed a brand that conveys trust to owners while being playful enough to be memorable.
02The challenge
Balancing an affectionate tone with the seriousness of a professional service. A symbol that works on the storefront, on social and on internal materials. Extensible system for future services (grooming, training)
03Creative approach
Signature logotype with an integrated paw-print monogram, an amber palette on a carbon ground, 'Pet Hotel' descriptor for instant clarity. The system includes variants for signage, social and internal materials.
04The visual identity
A monogram in which a stylized paw nests inside the classic crest of a traditional inn — a reference to Romanian hospitality, translated for four-legged guests. A robust serif with rustic terminals, playful enough not to read as a law firm. A warm amber on deep carbon palette — institutional trust with a touch of warmth.
05The outcome
Hanul Blănoșilor brings its visual identity and project deliverables into one coherent brand experience.
What we deliver
- Logo & monogram
- Palette & typography
- Signage application system
- Social media templates