Asociația Copii de Zâne
Human identity and a platform for donations, stories and community programs.
01The brief
The association supports children from vulnerable backgrounds through educational and cultural programs. They needed an online presence that inspires trust and facilitates recurring donations.
02The challenge
Conveying impact without misery-bait. Recurring donations with minimal friction. Transparency on how funds are used
03Creative approach
Warm identity with custom illustrations, real stories of beneficiaries, annual reports page, donation integration with suggested amounts and monthly option.
04The visual identity
A child silhouette with wings sketched from one continuous line, open at the top — a metaphor for protection that doesn't enclose, for growth and freedom. A warm humanist typeface with gently rounded forms, avoiding any sad "charity" tonality. A palette inspired by children's drawings: solar yellow, turquoise and coral, applied with restraint to preserve institutional dignity.
05The outcome
Asociația Copii de Zâne brings its visual identity and project deliverables into one coherent brand experience.
What we deliver
- Logo & identity
- 8-page website
- Illustration system
- Donations integration