Ezinnia
Online shop for a handmade jewelry line — the story of the workshop and direct sales.
01The brief
Ezinnia is a line of handmade jewelry, part of a social project. Sales happened at physical events — a stable online channel was needed to continue the story.
02The challenge
Consistent product photography. Catalog easy to update with each collection. Simple checkout for non-tech buyers
03Creative approach
Delicate identity, earthy palette, catalog structure with collections and one-of-a-kind pieces, dedicated page for the workshop story, single-page checkout.
04The visual identity
A stylized zinnia flower reinterpreted geometrically — petals as equal rays arranged in a circle, suggesting the symmetry of a handmade jewelry piece. A modern sans-serif wordmark with wide tracking that lets the symbol breathe. A warm-yellow + chalk-white palette with black accents — a reference to dried flowers and to jewelry displayed on matte stands.
05The outcome
Ezinnia brings its visual identity and project deliverables into one coherent brand experience.
What we deliver
- Logo & visual system
- Online shop
- Product photography system
- Onboarding for updates