Dox
Marketing website and visual system for a document management solution.
01The brief
Dox is a platform that centralises, organises and enables electronic signing of documents for small and medium teams. The imminent launch required an online presence that communicates trust, security and simplicity at the same time.
02The challenge
Communicating security without feeling inaccessible or intimidating. Fast visual onboarding — the user must understand the product in 10 seconds. Differentiation from established giants in the document space
03Creative approach
An identity that is sober and friendly at the same time — a stylised "D" symbol as a folded document, a mint-green on clean-white palette suggesting approval and validation. Website structured in 3 visual steps: upload, organise, sign. Dedicated pages for each vertical (HR, legal, sales).
04The visual identity
The letter "D" drawn as a document folded in two, with the top-right corner slightly lifted — an instant visual metaphor for "dossier" and "done". The shape remains robust at small sizes (favicon, toolbar) and elegant at large sizes (hero, print). A legible mint-green + chalk-white palette — a reference to the green approval checkmark and the feeling of order.
05The outcome
Dox brings its visual identity and project deliverables into one coherent brand experience.
What we deliver
- Logo & identity
- 6-page website
- UI illustration system
- Product presentation template