Particle.
Minimalist identity for a sports brand — textured typography, restrained palette, direct voice.
01The brief
Particle. is an emerging sports gear and accessories brand looking to break out of the 'performance loud' lane. The founders wanted an identity calm enough for lifestyle, yet with a clear sports edge.
02The challenge
Differentiation in a market saturated with aggressive logos. Functionality across physical products (bottles, textiles, packaging). Consistent brand voice across campaigns and product
03Creative approach
A wordmark with a brush texture that retains the discipline of a condensed sans. Mineral grey + chalk white palette, editorial product-centric photography. The system scales from large print to fine product marking.
04The visual identity
A condensed sans wordmark with an emphatic period after the name — "Particle." — a signature that lands like the end of an athletic statement. A measured brush texture keeps the letters strong while adding a manual, anti-corporate character. A black-and-white palette with a single accent (lime or coral) used only on key campaigns — visual discipline in the logic of athletic equipment.
05The outcome
Particle. brings its visual identity and project deliverables into one coherent brand experience.
What we deliver
- Logo & wordmark
- Typographic system
- Product & packaging application
- Campaign art direction