Novaflow
Landing page and digital identity for a workflow automation platform.
01The brief
Novaflow is a SaaS platform that lets teams automate repetitive workflows through a visual node editor. The team had a working product, but the old landing page failed to communicate value within the first 5 seconds and suffered from a high bounce rate.
02The challenge
Explaining a technical product to non-technical managers. Clear differentiation from generic automation competitors. Consistent conversion to free trial and personalised demo
03Creative approach
I built a benefit-led landing page — time saved, errors eliminated, scaling without developers. A clean UI with focus on diagrams and visual flows, copy structured around concrete use-cases, all CTAs leading to a single trial funnel.
04The visual identity
A geometric sans-serif wordmark with a dynamic detail: the letters "n" and "o" are subtly connected by a flow line, suggesting the continuous motion of a workflow. The dot on the "i" becomes a start node. A tech-purple + chalk-white palette — legible across the product UI and documentation.
05The outcome
Novaflow brings its visual identity and project deliverables into one coherent brand experience.
What we deliver
- Digital design system
- 8-section landing page
- Use-case pages
- Reusable components