Pensiunea Casiana
A warm, photogenic website built for direct bookings — no booking commission.
01The brief
Boutique guesthouse in a growing tourist area, traffic dependent on OTAs (Booking, Airbnb). The owners wanted to shift part of the bookings directly to the site to reduce commissions.
02The challenge
Conveying the atmosphere of the place through images and text. Clear availability & quick contact. Optimisation for tourists searching on mobile
03Creative approach
Warm identity with focus on natural materials, generous editorial photo gallery, dedicated pages for each room, availability request form with 24h reply.
04The visual identity
A "PC" monogram drawn from a single thin line suggesting the silhouette of a traditional arched window — a quiet reference to the building's architecture. Elegant serif with delicate terminals, an earthy palette (brick, clay, olive green) with a burgundy accent for bookings and CTAs. The identity feels "settled into the landscape" rather than pasted on top of it.
05The outcome
Pensiunea Casiana brings its visual identity and project deliverables into one coherent brand experience.
What we deliver
- Visual identity
- 7-page website
- Gallery & booking system
- Google Business setup