Yna.ro
A feminine, elegant and confident identity for an online shapewear store.
01The brief
Yna.ro is an online store dedicated to shapewear — products that sculpt the silhouette and provide everyday confidence. The client needed an identity that communicates sensuality without vulgarity, elegance without coldness, and a tone accessible to every type of woman.
02The challenge
Treating an intimate category with elegance and respect. Building a memorable symbol from a single continuous line. Balancing femininity with a minimal premium aesthetic
03Creative approach
I built an identity that uses the symbol as the lead element — a feminine silhouette that becomes instantly recognisable on packaging, social and the site. A complementary wordmark, a clear application system across lookbook, labels and digital communication.
04The visual identity
I drew a stylized feminine silhouette from a single thin, continuous line — the head as a flame suggesting confidence and inner energy, the waist accented, the legs sketched as a subtle X that anchors the composition. A modern sans-serif wordmark with geometric cuts and the diacritic preserved ("yná") for Romanian authenticity. A monochrome white-on-black palette — the timeless elegance of premium lingerie, with no chromatic competition for the product.
05The outcome
Yna.ro brings its visual identity and project deliverables into one coherent brand experience.
What we deliver
- Primary logo & symbol
- White/black background variants
- Typographic system
- Brand usage guide